"We're still thinking about what the right experience is there, but we've definitely opened it up much more to the average consumer," Smith said. "The level of performance and capability of those apps is equivalent to what you would see on a stock Android device," he said.īlackBerry might seek an even closer or more formal relationship with existing app stores, Smith said. Smith said that pretty much anything will work that isn't dependent on Google services, like Maps. Within about two minutes, I had downloaded a game. To demonstrate, he loaded up the Amazon Appstore on a BlackBerry Q10 by clicking on a button on Amazon's Web page. We did a great job of bringing content for launch, but the reality is that there's a long tail out there and certain key apps we haven't been able to bring across, and that's held us back in certain markets," he said. "In terms of an open ecosystem and an app and content story, we've had some challenges with that. "You can now go to an Android store as of 10.2.1 and pull down directly," said Chris Smith, Blackberry's vice president for its application platform. The 10.2.1 upgrade in late January let BlackBerry's phones run Android apps directly, but BlackBerry kept the ability out of the release notes and initially didn't want to talk about it publicly. For most of BlackBerry 10's first year, you had to go through a complicated series of steps to"wrap" an Android app to run on BlackBerrys. The ability to run Android apps was one of the worst-kept secrets of the BlackBerry 10 platform.
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